marketing and advertising tips & tricks

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banana leaf shot in Hawaii' used for a powerpoint cover

Designing your Company Logo: Vector format or Rasterized

Designing your company logo is a very serious matter. Make sure you know who you're dealing with when it comes to designing the look and feel of your company image. One must take the time to conceptualize the logo and the right font to go with it and the tag line. Your logo MUST be created in vector format (i.e. Adobe Illustrator software). Vector format logos can be enlarged to the nth enlargement scale and never lose its clarity. Once created in vector file format, it can then be converted in any format such as jpg, .tif, .png, .gif and any color formats CMYK, RGB and B&W.

Typography on a Page Layout

Rule of thumb: Do not use more than 3 different typefaces on a single page. There are hundreds of typefaces available for a wide variety of design projects. Use a bold san serif typefaces such as Helvetica or Univers for Headlines and Subheadlines, and use serif fonts for body copy and captions as they tend to be easier on the eye as it glides over a page when reading multiple pages of material.

Illustrations or Photography

Either one will capture the reader's eyes. An eye-grabbing full-color photo will often always win the reader's attention when placed against an illustration. But depending on the subject matter and method of printing, one needs to know the limitations of either one, the printing budget, paper stock use, etc. when choosing photography vs line art illustrations.

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SEEDesign & Illustration
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